Skip to content
SEEK employer
employer
Contact us

Candidate Insights

Talent Attraction Lab

Uncover the drivers that attract and motivate candidates to a role.

Filters

Select filters to uncover deeper insights about candidates in Hong Kong.
Filters1
Job ad tip

Attract the right candidates with the right drivers. Here's how to include the key drivers in your ad.

EVP tip

Use drives to boost attraction, engagement and retention. Here's how drivers can guide your Employee Value Proposition (EVP)

Showing results from

All respondents

Results are based on
1,813
respondents from a total of 1,813 candidates surveyed April 2024 to May 2024.
Drivers that attract these candidates These are the drivers candidates consider when looking at roles. Drivers are ranked with the most important driver at the top. Expand each driver for more detail.
Compensation & Benefits
21%
Work-life balance
15.3%
Career development
10.9%
Job security & market position
10.7%
Colleagues & co-workers
10.4%
Management
8.4%
Job location
7.9%
Working environment
6.9%
Organisation
2.9%
Company reputation
2.8%
Company size
1.9%
Social and Environmental Responsibility
1.1%
Compensation & Benefits
21%
Work-life balance
15.3%
Career development
10.9%
Job security & market position
10.7%
Colleagues & co-workers
10.4%
Management
8.4%
Job location
7.9%
Working environment
6.9%
Organisation
2.9%
Company reputation
2.8%
Company size
1.9%
Social and Environmental Responsibility
1.1%
About these candidates
Gender
Female60%
Male37%
Gender diverse, Self described2%
Age
18 to 244%
25 to 3424%
35 to 4439%
45 to 5421%
55 to 6410%
65 to 741%
Prefer not to say1%
Location
New Territories52%
Kowloon29%
HK Island19%
Seniority
Graduate & Junior24%
Mid Level30%
Senior46%
Gender
Female60%
Male37%
Gender diverse, Self described2%
Age
18 to 244%
25 to 3424%
35 to 4439%
45 to 5421%
55 to 6410%
65 to 741%
Prefer not to say1%
Location
New Territories52%
Kowloon29%
HK Island19%
Seniority
Graduate & Junior24%
Mid Level30%
Senior46%
Income (monthly)
Nil income0%
Under HKD 11,0003%
HKD 11,000 - 17,0006%
HKD 17,000 - 30,00035%
HKD 30,000 - 50,00027%
Over HKD 50,00021%
Prefer not to say8%
Education
Secondary school and below17%
Diploma or certificate13%
Degree or postgraduate69%
Others0%
Place of birth
Born in (Local) market88%
Born elsewhere12%
Children in household
Yes29%
No71%
Job ad tip

Attract the right candidates with the right drivers. Here's how to include the key drivers in your ad.

EVP tip

Use drives to boost attraction, engagement and retention. Here's how drivers can guide your Employee Value Proposition (EVP)